Post annotated bibliographies for PR resources related to "other" libraries here.
Click on the word 'edit' on the tab in the upper right hand corner. Add your resources to the list by locating the correct placement according to alphabetical order. You can also click on the ''discussion tab' above and add a message related to your postings. Once you have posted all of your annotations to the wiki, paste qll of your annotations in one email and send it to Dr. Edwards.
Blaine, Amy S.“’Internet at the Museum’.”Searcher 17, no. 10:10-15.
This article spotlights the importance of promoting museum archives and collections via the internet.By providing this venue for patrons to see the items, you are offering a complement to the existing exhibit.It also allows the museum to provide stand-alone experiences highlighting objects and art that might otherwise sit in storage.Using this medium, you can provide the artists biographical information combined with images, podcasts, a link to the artist’s website, and a teacher packet for educators.You can also allow visitors to participate by leaving comments on the site. By offering this type of venue, you are able to gain supporters and patrons from all over the world, even though they may never physically visit the museum. The author gives several examples/links of online museums from all over the world while ending with the Museum of Online Museums (MoOM) [http://www.coudal.com/moom].
Bloedel, Kimberly and Kathryn Skhal. 2006. "Not Just for Celebrities: Collaborating with a PR Representative to Market Library Education Services." Medical Reference Services Quarterly 25, no. 3: 33-43. Library Lit & Inf Full Text, WilsonWeb (accessed November 22, 2009).
Interesting article about marketing instruction services targeted to consumer health. Authors determined that marketing the specific services was a good strategy and suggested that marketing a service makes the service stronger via the need to really evaluate what is happening with a given service.
Fox, Lynne M.. 2000. "Getting by with help from my friends: providing medical library outreach to Colorado." Colorado Libraries 26, no. 3: 9-12. Library Lit & Inf Full Text, WilsonWeb (accessed November 22, 2009).
The most useful aspect of this discussion was its emphasis on partnerships. Speaking of an active health outreach service in a medical library housed in an academic setting, the authors highly promoted partnerships with public libraries. Interesting for its emphasis on going to where the audiences exist rather than trying to re-create them. Also, a point about "old-fashioned technology" was made. That is, the authors emphasized that to really make connections it was important to utilize newer technologies but not to the neglect of telephones and automobiles (connecting with people at a closer level than e-mail or other non-face-to-face forms of communication). This seemed especially important, per the authors, in forming the aforementioned partnerships with public librarians.
Harvey, Carl A. “Under the Radar.” School Library Media Activities Monthly 24, no. 10 (June 2008): 47-48.
This article discussed the importance of keeping school administrators aware of the importance and effectiveness of the school library media program.It provided a number of suggestions for the school librarian to use in advocating for the school library, such as informal conversations with teachers and administrators, invitations to library events and lessons, e-mails with information about the school library, and annual reports detailing library programs and events.
Michalko, James. “Libraries, Archives, and Museums:Achieving Scale and Relevance in the Digital Age.” RBM:A Journal of Rare Books, Manuscripts, and Cultural Heritage 8, no. 1 (Spring 2007): 75-9.
This article discusses how museums, archival and library, can incorporate change to stay relevant in the digital age.The author talks of the layers of human civilization and how these layers, fastest to slowest, effect change in our culture. Libraries, museums and archives operate at the slowest level in that they keep time in centuries. It is important that these institutions use digital technologies to keep citizens aware of what they have and how they might use it.
Primer, Ben. “Resources for Archives:Developing Collections, Constituents, Colleagues, and Capital.” Journal of Archival Organization 7, no. ½ (Jan-June 2009): 58-65.
This article discussed the importance of archivists developing first-class archives operations by understanding the organizational context.The specific items discussed were planning, hiring, retaining and developing staff; meeting archival standards for storage and access; and creating a professional environment that is welcoming to patrons.The article also included the importance of raising funds by private fundraising or networking with friends and family of donors, being tenacious is your asking for funds, grant writing, and promoting the archives and collections.
Speas, B. “Direct and Indirect Promotion of the School Library.” PNLA Quarterly 71, no. 2 (Winter 2007): 10-13.
This article talked about marketing as being one of the hidden jobs of the school library media specialist, but that it is of vital importance to both the success and the survival of the school library.Direct marketing to administrators, teachers, students, and the community was discussed, but indirect marketing was also emphasized with suggestions for creating a welcoming atmosphere, providing a collection that meets the needs of the users, and providing the services that 21st century students have come to expect.
Staino, Rocco. “Friends Groups: Finding Their Way into Library Media Centers.” School Library Media Activities Monthly 24, no. 3 (November 2007): 43-45.
This article provides information about the variety of ways that a Friends Group can be created and utilized by the school library.
Stimson, Nancy F.. 2007. "Library change as a branding opportunity: Connect, reflect, research, discover." College & Research Libraries News 68, no. 11: 694-8. Library Lit & Inf Full Text, WilsonWeb (accessed November 22, 2009)
Article emphasizing the opportunity to use change to re-brand or to strengthen the brand of a library. In this case, a new building was used as a centerpiece for re-branding the library. Author concluded that this energized staff not only because of the move to the new building but because of opportunities to really reflect on the direction of the library. Author report staff felt empowered and that the two processes fed each other in a positive way. Recommends other large changes in libraries as opportunities to create the same synergy.
Van Moorsel, Guillaume. 2001. "Do you mini-med school? Leveraging library resources to improve Internet consumer health information literacy." Medical Reference Services Quarterly 20, no. 4: 27-37. Library Lit & Inf Full Text, WilsonWeb (accessed November 22, 2009).
Van Moorsel discusses how many medical schools engage in mini-med school which offers health promotion to the community. Some are targeted to adults, others to children, and others to multiple age groups. Van Moorsel advocates the involvement of the library for discussing health information literacy and resources on the internet. The author points out that this is a perfect built-in opportunity that exists beyond the library and where the hard work is already being done elsewhere in terms of organizing and providing resources.
Post annotated bibliographies for PR resources related to "other" libraries here.
Click on the word 'edit' on the tab in the upper right hand corner. Add your resources to the list by locating the correct placement according to alphabetical order. You can also click on the ''discussion tab' above and add a message related to your postings. Once you have posted all of your annotations to the wiki, paste qll of your annotations in one email and send it to Dr. Edwards.
Blaine, Amy S. “’Internet at the Museum’.” Searcher 17, no. 10:10-15.This article spotlights the importance of promoting museum archives and collections via the internet. By providing this venue for patrons to see the items, you are offering a complement to the existing exhibit. It also allows the museum to provide stand-alone experiences highlighting objects and art that might otherwise sit in storage. Using this medium, you can provide the artists biographical information combined with images, podcasts, a link to the artist’s website, and a teacher packet for educators. You can also allow visitors to participate by leaving comments on the site. By offering this type of venue, you are able to gain supporters and patrons from all over the world, even though they may never physically visit the museum. The author gives several examples/links of online museums from all over the world while ending with the Museum of Online Museums (MoOM) [http://www.coudal.com/moom].
Interesting article about marketing instruction services targeted to consumer health. Authors determined that marketing the specific services was a good strategy and suggested that marketing a service makes the service stronger via the need to really evaluate what is happening with a given service.
Fox, Lynne M.. 2000. "Getting by with help from my friends: providing medical library outreach to Colorado." Colorado Libraries 26, no. 3: 9-12. Library Lit & Inf Full Text, WilsonWeb (accessed November 22, 2009).
The most useful aspect of this discussion was its emphasis on partnerships. Speaking of an active health outreach service in a medical library housed in an academic setting, the authors highly promoted partnerships with public libraries. Interesting for its emphasis on going to where the audiences exist rather than trying to re-create them. Also, a point about "old-fashioned technology" was made. That is, the authors emphasized that to really make connections it was important to utilize newer technologies but not to the neglect of telephones and automobiles (connecting with people at a closer level than e-mail or other non-face-to-face forms of communication). This seemed especially important, per the authors, in forming the aforementioned partnerships with public librarians.
Harvey, Carl A. “Under the Radar.” School Library Media Activities Monthly 24, no. 10 (June 2008): 47-48.
This article discussed the importance of keeping school administrators aware of the importance and effectiveness of the school library media program. It provided a number of suggestions for the school librarian to use in advocating for the school library, such as informal conversations with teachers and administrators, invitations to library events and lessons, e-mails with information about the school library, and annual reports detailing library programs and events.
Michalko, James. “Libraries, Archives, and Museums: Achieving Scale and Relevance in the Digital Age.” RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage 8, no. 1 (Spring 2007): 75-9.
This article discusses how museums, archival and library, can incorporate change to stay relevant in the digital age. The author talks of the layers of human civilization and how these layers, fastest to slowest, effect change in our culture. Libraries, museums and archives operate at the slowest level in that they keep time in centuries. It is important that these institutions use digital technologies to keep citizens aware of what they have and how they might use it.
Primer, Ben. “Resources for Archives: Developing Collections, Constituents, Colleagues, and Capital.” Journal of Archival Organization 7, no. ½ (Jan-June 2009): 58-65.
This article discussed the importance of archivists developing first-class archives operations by understanding the organizational context. The specific items discussed were planning, hiring, retaining and developing staff; meeting archival standards for storage and access; and creating a professional environment that is welcoming to patrons. The article also included the importance of raising funds by private fundraising or networking with friends and family of donors, being tenacious is your asking for funds, grant writing, and promoting the archives and collections.
Speas, B. “Direct and Indirect Promotion of the School Library.” PNLA Quarterly 71, no. 2 (Winter 2007): 10-13.
This article talked about marketing as being one of the hidden jobs of the school library media specialist, but that it is of vital importance to both the success and the survival of the school library. Direct marketing to administrators, teachers, students, and the community was discussed, but indirect marketing was also emphasized with suggestions for creating a welcoming atmosphere, providing a collection that meets the needs of the users, and providing the services that 21st century students have come to expect.Staino, Rocco. “Friends Groups: Finding Their Way into Library Media Centers.” School Library Media Activities Monthly 24, no. 3 (November 2007): 43-45.
This article provides information about the variety of ways that a Friends Group can be created and utilized by the school library.
Article emphasizing the opportunity to use change to re-brand or to strengthen the brand of a library. In this case, a new building was used as a centerpiece for re-branding the library. Author concluded that this energized staff not only because of the move to the new building but because of opportunities to really reflect on the direction of the library. Author report staff felt empowered and that the two processes fed each other in a positive way. Recommends other large changes in libraries as opportunities to create the same synergy.
Van Moorsel discusses how many medical schools engage in mini-med school which offers health promotion to the community. Some are targeted to adults, others to children, and others to multiple age groups. Van Moorsel advocates the involvement of the library for discussing health information literacy and resources on the internet. The author points out that this is a perfect built-in opportunity that exists beyond the library and where the hard work is already being done elsewhere in terms of organizing and providing resources.